Selected Marketing Projects
A selection of campaigns, events, and creative projects that showcase how I approach marketing—with strategy first, storytelling always, and execution that drives results. Each example reflects my passion for turning ideas into experiences that connect and perform.
Multiple organizations across business, tech, and creative sectors
Executive Ghostwriting
Ghostwrote thought-leadership pieces published in Fast Company, Harvard Business Review, Ad Age, and Inc.
Basecamp
Basecamp: The Guide to Client Communication
Authored a longform, SEO-driven article for Basecamp that combined genuine value for users with top-tier keyword performance.
General Motors
Maven x General Motors Sponsorship Program
Built and executed a national event sponsorship program for GM’s car-sharing brand Maven, driving awareness through live experiences.
Peroni
Peroni VIP Zone at Great American Lobster Fest
Secured Peroni as the festival’s headline sponsor and designed a branded VIP experience aligned with national marketing goals.
Ecentria
OpticsPlanet Trade Show Launch
Led Ecentria’s first major trade show booth launch, coordinating 10+ vendors to deliver a seamless and high-impact brand presence.
Hampton
Hampton Content Program
Developed a six-month content and SEO program for Hampton, a private founder community, to accelerate growth and build long-term brand equity.
Future Founders
U.Pitch National Elevator Pitch Competition
Led marketing and event strategy for U.Pitch, a national elevator pitch competition, driving record applications and attendance through digital campaigns and media outreach.
Basecamp
Basecamp “Just Let Me Do My Job” Campaign
Led content strategy for Basecamp’s largest brand campaign, spanning 98 billboards, digital, and PR placements across Boston.
Concept Schools
Concept Schools Email Redesign
Overhauled a 20,000-subscriber email program for Concept Schools, redesigning structure and content to boost click-through rates by more than 70%.
Future Founders
Corporate Social Media Management
Directed and grew corporate social media channels across industries for more than a decade, focusing on brand voice, storytelling, and measurable engagement.
Let’s Connect
Let’s connect and talk about ideas, challenges, or opportunities to create something great together. Whether you’re building a brand, growing an organization, or planning your next move, I’d love to collaborate.