About the Project
Oversaw all marketing, branding, and communications for U.Pitch, a national competition showcasing top collegiate entrepreneurs. I developed and executed a multi-channel campaign—including paid social, email, and PR—to expand reach and attract applicants from more than 100 universities nationwide. Collaborated with sponsors, judges, and media partners to elevate visibility and align messaging across all touchpoints. The campaign resulted in record-breaking participation and positioned U.Pitch as one of the nation’s premier student entrepreneurship events.