About the Project
Partnered with executives and founders to translate their ideas into high-impact editorial content for major outlets including Fast Company, Harvard Business Review, and Ad Age. My process combined deep subject-matter interviews with editorial insight to shape authentic, authoritative narratives. The resulting placements strengthened client credibility, supported PR objectives, and expanded their professional influence at a national level.
COVID Killed Marketing. Long Live the Experience Economy
Client: Fast Company
Published: November 2021
In this post, we reframed the pandemic’s disruption of traditional marketing as a catalyst for the rise of the “experience economy.” I helped my client articulate how brands must shift from transactional messaging to immersive engagement—creating moments that matter more than messages.
Retail Isn’t Dead, It’s “Phygital”
Client: Fast Company
Published: August 2022
This piece explores the convergence of physical and digital retail experiences. I worked closely with my client to define the “phygital” future, showcasing how brands like Glossier and Allbirds are blending online convenience with in-store connection.
Why Your Business Needs to Prepare for the Metaverse
Client: Entrepreneur
Published: March 2022
As the metaverse emerged as a buzzword, this article positioned my client as a forward-thinking voice in digital transformation. I translated complex concepts into accessible language, helping readers understand why virtual worlds are more than hype—they’re a strategic imperative.
The Power of Perseverance – Why I Called Disney 27 Times in 27 Days
Client: Duncan Wardle
Published: May 2020
This personal story of grit and determination captures my client’s journey from rejection to a dream job at Disney. I helped shape the emotional arc, balancing vulnerability with inspiration, and reinforcing his brand as a champion of creative courage.