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Events / Tradeshows

OpticsPlanet Trade Show Launch

Led Ecentria’s first major trade show booth launch, coordinating 10+ vendors to deliver a seamless and high-impact brand presence.

Client:

Ecentria

Industry / Sector:

Retail

Results:

  • Delivered a high-visibility debut booth to position company as serious player in market
  • Secured ~$80,000 in sponsorships, making the initiative cost-neutral

About the Project

As Principal Project Manager, I oversaw concept, design, and execution of OpticsPlanet’s debut trade show experience. The project involved managing creative agencies, fabrication partners, logistics teams, and marketing vendors under tight deadlines. The final booth captured the brand’s premium positioning while enabling product demos, customer interaction, and media engagement—all contributing to strong ROI and a blueprint for future event activations.

Let’s Connect

Let’s connect and talk about ideas, challenges, or opportunities to create something great together. Whether you’re building a brand, growing an organization, or planning your next move, I’d love to collaborate.