Kelly Bertog.
Building Bold Brands for 15+ Years
Marketing Leader - Strategist - Collaborator
The Three Pillars
After 15 years leading marketing for brands, nonprofits, and startups, I’ve learned that great marketing isn’t about tactics—it’s about clarity, creativity, and collaboration. These three pillars define how I work and what drives every project I take on.
Marketing
Leader.
I turn complex goals into actionable strategies that move audiences and deliver measurable results.
Brand
Strategist.
I help organizations find their voice, clarify their story, and build brands people believe in.
Creative
Collaborator.
I bring ideas to life through teamwork—bridging strategy, design, and storytelling to create work that resonates.
Trusted By
From national nonprofits to fast-growing startups, I’ve helped organizations of all sizes tell their story, grow their audience, and drive real results. Each partnership reflects a track record built on trust, collaboration, and measurable impact.
Featured work
A selection of campaigns, events, and creative projects that showcase how I approach marketing—with strategy first, storytelling always, and execution that drives results. Each example reflects my passion for turning ideas into experiences that connect and perform.
Peroni
Peroni VIP Zone at Great American Lobster Fest
Secured Peroni as the festival’s headline sponsor and designed a branded VIP experience aligned with national marketing goals.
Hampton
Hampton Content Program
Developed a six-month content and SEO program for Hampton, a private founder community, to accelerate growth and build long-term brand equity.
Basecamp
Basecamp “Just Let Me Do My Job” Campaign
Led content strategy for Basecamp’s largest brand campaign, spanning 98 billboards, digital, and PR placements across Boston.
Concept Schools
Concept Schools Email Redesign
Overhauled a 20,000-subscriber email program for Concept Schools, redesigning structure and content to boost click-through rates by more than 70%.
Personal Writing
On Medium, where I’m a Top Writer in Startups, I share insights on business, marketing, and entrepreneurship with hundreds of thousands of readers. Each piece offers a practical perspective on what drives growth, innovation, and leadership in the modern economy.
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Medium13 Massive Companies That Started During a Recession
Why now is as good a time as ever to launch your business
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Medium
Why 3D Printed Homes Might Actually Work
Is the biggest purchase of our lives finally due for disruption?
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Medium
5 Ways to Pivot Your Business During a Pandemic
How to adapt and survive during these uncertain times
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Medium
The $3.1 Billion Reason Why Your Customers Should Always Come First
What you can learn from Bill Gates’ favorite business case study
What People
Are Saying
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I can hardly begin to list all the benefits of working with Kelly Bertog and SilverCrate recently for Primal Fight League. We initially chose to work with Kelly to attract sponsors for our mixed martial arts/sports entertainment events, based solely on his professionalism. It is rare to find someone like Kelly, who gives 110% to every task we requested of him, going above and beyond while making us feel genuinely cared for in the process. Kelly not only secured top-notch sponsorships for us with impeccable sales and presentation skills; he also implemented the sponsorship plan and became a friendly face for our company during our events. We received positive feedback about Kelly from our vendors, clients, and sponsors. Kelly was willing to pitch in and assist beyond the call of duty to put on successful events. As we continued to experience Kelly's fantastic client service, communication, diligence, problem-solving skills, and positive attitude, we felt extremely comfortable referring him to other friends and clients. I can recommend Kelly Bertog without hesitation for sales/marketing and sponsorship implementation.
Priscilla O'Connor
Primal Fight League
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When Kelly joined Future Founders, he changed the game. From day one, his marketing and communications talent, knowledge, and skill set surpassed all of our expectations and elevated the organization to new heights. Kelly has taught every member of our team so much, and he has extended his insight to advising our students and entrepreneurs. Kelly is uniquely highly technical in terms of executing campaigns, creating content, and events, but he is also very strategic and great at aligning short- and long-term strategies. He is a dedicated worker and produces excellent results. His entrepreneurial perspective is ideal for growth-oriented teams and organizations. Kelly is an inspiring colleague, team leader, and thought leader; I know I can speak for others when I say Kelly is highly respected and valued, and it is a pleasure to work with him.
Kathryn Sowa
Future Founders
About Me
Great marketing isn’t about being louder—it’s about being clearer.
I’m a marketing leader and brand strategist with 15 years of experience helping organizations tell their story and drive growth. My work spans startups, nonprofits, and education networks, where I’ve built teams, launched campaigns, and led creative that moves people to act. I thrive at the intersection of strategy and creativity—where ideas meet execution and impact is measurable.
Over the years, I’ve built a reputation for clarity, collaboration, and results. Whether I’m shaping a brand narrative, developing a content strategy, or leading a campaign, my goal is always the same: to create meaningful work that builds trust, drives growth, and makes a lasting impression.
Let’s Connect
Let’s connect and talk about ideas, challenges, or opportunities to create something great together. Whether you’re building a brand, growing an organization, or planning your next move, I’d love to collaborate.