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Events / Tradeshows

Maven x General Motors Sponsorship Program

Built and executed a national event sponsorship program for GM’s car-sharing brand Maven, driving awareness through live experiences.

Client:

General Motors

Industry / Sector:

Automotive

Results:

  • Exceeded user acquisition goals; thousands of app sign-ups achieved
  • Delivered high-value engagement across on-site and digital touchpoints

About the Project

I created and managed a multi-event sponsorship activation campaign for Maven, General Motors’ mobility startup. The program connected Maven’s urban, tech-forward identity to real audiences through immersive event environments. I oversaw vendor partnerships, creative execution, staffing, and logistics across multiple markets—ensuring consistent brand presentation and measurable engagement outcomes.

Let’s Connect

Let’s connect and talk about ideas, challenges, or opportunities to create something great together. Whether you’re building a brand, growing an organization, or planning your next move, I’d love to collaborate.