Secured Peroni as the festival’s headline sponsor and designed a branded VIP experience aligned with national marketing goals.
As sponsorship lead for the Great American Lobster Fest, I brought Peroni onboard as the largest brand partner in event history. I designed the Peroni VIP Zone experience—from layout to activations—to align with the brand’s “Italian Style” positioning. The activation drew thousands of attendees, strengthened Peroni’s on-premise visibility, and set a new benchmark for sponsor integration at the festival.
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