Led content strategy for Basecamp’s largest brand campaign, spanning 98 billboards, digital, and PR placements across Boston.
I managed content strategy for Basecamp’s biggest brand campaign to date, “Just Let Me Do My Job,” designed to re-introduce the product’s simplicity in a crowded productivity market. The campaign emphasized Basecamp’s core philosophy—clarity over chaos—through storytelling that connected with overwhelmed professionals. I led development of messaging and creative assets that extended from OOH to blog and social, resulting in millions of impressions and renewed brand momentum.
Let’s connect and talk about ideas, challenges, or opportunities to create something great together. Whether you’re building a brand, growing an organization, or planning your next move, I’d love to collaborate.