Email Campaigns

Concept Schools Email Redesign

Overhauled a 20,000-subscriber email program for Concept Schools, redesigning structure and content to boost click-through rates by more than 70%.

Client:

Concept Schools

Industry / Sector:

Education

See Live Project $

About the Project

Led the complete redesign of Concept Schools’ flagship email, sent monthly to over 20,000 subscribers. The previous format was dated, cluttered, and underperforming. I guided the creative, strategic, and technical overhaul—refocusing content around storytelling, simplifying design, and improving mobile readability. The result was a cleaner, more engaging campaign that increased click-through rates by 70% and re-energized the organization’s digital communications.

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